After key roles at Chloé and Loewe, Adrian Appiolaza took the helm of Moschino as creative director. His first collection, for the women’s fall-winter 2024-2025 line, will be presented on February 22.
New at Moschino. Argentinian Adrian Appiolaza has just been officially appointed artistic director of the Italian house founded in 1983 by Franco Moschino.
Creative renewal for Moschino
Well known in the fashion world, Adrian Appiolaza intends to draw on the heritage of the house while taking it to another creative dimension. The new designer will be in charge of the brand’s women’s, men’s and fashion collections.
An appointment that is not surprising given the potential of Adriano Appiolaza, recognized by his colleagues, and his extensive resume. Indeed, the designer worked with Clare Waight Keller at Chloé as creative director of womenswear before taking the same position for ten years at Loewe, with JW Anderson. The artist is also known as a great collector of clothes, with pieces from the archives of Vivienne Westwood, Jean Paul Gaultier, Martin Margiela (now Maison Margiela), Yohji Yamamoto and Comme des Garçons.
See you on February 22 in Milan
He will present his first women’s autumn-winter 2024-2025 collection, under the name Moschino, during Milan Fashion Week on February 22 at 6 p.m. The show will take place at the Museo della Permanente, an iconic site in the house’s history since it hosted the exhibition “Moschino-X anni di Kaos! 1983-1993” in 1993, highlighting the brand’s first decade.
“Jackets with three-dimensional postcards, a dress with a skirt of twenty bras, countless trompe l’oeils: as a creative and a collector, the list of Franco Moschino’s creations that have entered the history of fashion is almost endless. The essence of His talent, for me, is to inhabit his era – a mission he fulfilled with enviable ease, opening a window for all of us to imagine, at our own pace, the future,” said Adrian Appiolaza, who said he was “ready to usher the house into a new chapter, with a theatrical touch, in pure Moschino style.” .
“With his arrival at Moschino, Adrian brings a unique wealth of experience, creativity and knowledge of fashion history that will be key to writing a wonderful new chapter in the adventure of the brand founded by Franco Moschino explosive creativity, a personality full of energy and enthusiasm, elements that have always distinguished the history of the Moschino brand,” said Massimo Ferretti, executive chairman of the group. Aeffe, owner of Moschino, but also of Alberto Ferretti, Philosophy di Lorenzo Serafini and Pollini.
A dedication to the Argentinian creative born in 1972, who spent a large part of his childhood in his grandmother’s sewing workshop. This appointment comes barely three months after the tragic disappearance of Davide Renne, the former creative director of Moschino appointed in mid-October 2023. The latter succeeded Jeremy Scott, who left his position in the spring of the same year after ten years of collaboration.