Lyst Index has revealed its ranking of the most popular houses on its search engine for the fourth quarter of 2023. Prada, Miu Miu and Loewe are on the podium. Focus on the trendiest brands in recent months.
Like every quarter, Lyst, a search engine specializing in fashion and fashion accessories, has published its ranking of the most popular houses among its 200 million users. During the last three months of 2023, Prada moved from 3rd to 1st place, driven by its relevant campaigns and consistent collections.
Prada and her little sister Miu Miu top the list
For more than a year, Prada has been flirting with leading positions on the Lyst Index, which lists the most popular brands on its search engine by analyzing the behavior of its 200 million users.
In 2023, the Italian house led by artistic director Miuccia Prada started and ended the year in pole position. In one year, Prada searches increased by 41%. Reputation primarily thanks to numerous communication operations that attracted customers.
A giant library at Printemps Haussmann, the Pradasphere II exhibition in Shanghai, advertising campaigns with actresses and actors Maya Hawke, Damson Idris, Louis Partridge and Kim Tae-Ri… The luxury brand also stood out, according to Lyst, by collaborating with Axia Space for NASA -‘s lunar space suits.
Proof that Prada, with products that are highly valued by consumers, such as logo loafers among the most popular items in the fourth quarter of 2023 according to Lyst, intends to extend its style DNA beyond the world.
Spanish Loewe in 3rd position
Behind this house stands her younger sister Miu Miu, who also belongs to the Prada group. Named the brand of the year 2023 by Lyst a few months ago, the brand stands out for its fresh, feminine and trendy style that meets the expectations of a younger clientele. Its leather straps with buckles are also in third place among the most popular products in recent months.
Last on the podium: Loewe. If the limited edition jumpsuit that Rihanna wore at the Superbowl was a great success, the Spanish house stood out with an extraordinary campaign with actress Maggie Smith, now 89 years old.
These three brands are followed by Bottega Veneta, Moncler, Saint Laurent, Versace, Jacquemus, Burberry and Valentino. The houses of Victoria Beckham, Ralph Lauren and On have joined the list of leading brands to watch.